Newspapers and Professional Journals
Newspapers
An ad in a metropolitan or local newspaper is very expensive and in current times has a very low return on investment when compared to online advertising. You may or may not catch the attention of potential applicants with a single ad. Thus, you may have to consider running the ad more than one time. Since top applicants may already be working and not looking at the classified section, you may want to consider a teaser ad in the sports or lifestyle section directing the applicants to your detailed ad in the classified section. Ads in newspapers are usually priced per word and thus limit the amount of information you can include in the ad.
Professional Journals
Professional Journals are an excellent way of advertising for industry specific positions if the online version of the professional journal is used. Since printed or hardcopy journals are usually printed monthly or quarterly, be aware of this restriction before deciding to use this format. Ads in online versions of professional journals require less pre-planning and can be more effective. Ads in journals are usually priced by the page size, not by the number of words, which can allow you to include additional information about the university and your department. Because of their high price, these ads are generally used for national searches or high-level positions.
Writing Advertisements
You may contact Talent Management for assistance in writing your ads for newspapers or professional journals.